The past couple of months have been terrible for many small businesses as most of the economies of the world shut down due to COVID-19. A lot of us are working from home, but sadly many are not able to work at all because of the current situation.
But for those who have their own businesses to run and maintain are currently stuck in a dilemma whether or not to keep marketing their business. If you are one of those business owners, let me ask you this, if you stop our marketing right now, will your customers even remember you when everything goes back to normal?
Here’s a tough pill to swallow: There is another business eagerly waiting to take your spot in the game.
So what exactly do you need to do in order to make sure your business stays relevant to your consumers even when the physical world is shut down?
It’s easy, just follow your customers where they are, in the digital world.
There has never been a better opportunity for businesses to take advantage of the digital spectrum. Everyone is currently on social platforms and online. People are actually reading their texts and emails because of the plenties of time since they’re not allowed to go outside and currently, these are the only forms of communication we have.
Try to make content that is relevant to the current situation, show empathy, and spread positivity. A light-hearted and sensitive approach is better because a lot of people just need a smile right now. If you have any way to help, do that out of gratitude.
Here are 3 easy ways to market your business during quarantine:
Post on social media, more than usual:
Now is the time to ramp up your social media posting. If you used to post 1 time a day, make it 3-4. Space the posts at-least 3 hours apart.
This is a strange time for all of us, a lot of things we learned about social media usage times and durations don’t apply in the quarantined world. Consider yourself, has your social media usage increased? Chances are your customers are also using social media more than usual.
You can post many things, like updates on your business and your employees. Anything that shows your customers this is a shared experience. Working on a new product or service? Give your customers something to look forward to once all this is over. Share some tips or hacks that apply to your customers.
Email marketing for the win:
If you have been actively keeping up your newsletters and emails all this time, then you’ve been doing great, keep it up. Because your customers need to hear your voice right now more than ever.
However, if you haven’t been as active, then start now so your consumers can communicate with your customers. Roll out some emails informing your customers what’s going on, give status updates and when you’re planning to resume your business.
In a survey, 80% of marketers claimed email is the best channel for customer acquisition. And rightly so, since 60% of consumers preferred email as the best channel for promotion.
A word of caution: Words such as “free,” “reminder,” and “money” can trigger content-based email spam filters. You might be thinking that readers will immediately engage once they see the words like “free” in the subject line. But, it’s more likely that your email will end up in the spam folder.
Avoid spammy keywords as much as you can and create actually relevant content that resonates with readers to avoid the worst-case scenario.
Social Media Ads:
Social media ads are still surprisingly cheap and are still a great way for your business to stay in front of people while they’re at home. Use the current situation to take advantage of digital ads.
89% of marketers agreed to use Facebook in their brand marketing efforts.
Live video has now become a vital tool for social marketers during COVID-19, and if you haven’t already developed a strategy for Facebook Live, then it’s the perfect time for you to start now.
Do you have something you want your customers to see? Boost a post on Facebook.
Have an announcement to make? You can run ads on other social media platforms where your audience might be.
Does your business operate in an industry that benefits from online searches? Or do you have a business blog that writes on competitive keywords? You can really benefit from setting up targeted search ads on Google or Bing, etc.
PPC ad visitors are 50% more likely to purchase something from you than organic visitors.
Search ads are a really inexpensive way for you to keep your business in front of people during COVID-19. 63% of people agreed when asked if they’d click on a Google ad.
From our whole team at Logo Design Deck, we wish you, your business, and all your loved ones to come out of this situation stronger and wiser than before. Also, don’t forget that there is an actual physical world outside of this digital spectrum and spend time with your family and loved ones.